RAI Amsterdam is an international exhibition and convention organisation. Our specialism is bringing people together to connect and inspire each other. With this in mind we focus on facilitating and organising meaningful encounters.
Our Convention Centre in Amsterdam welcomes some 1.5 million visitors a year to consumer & trade exhibitions, conferences, shows and other events. This includes events organised by third parties in our convention centre as well as events which RAI Amsterdam itself owns and organises. The sectors and high value communities served by our own exhibitions also benefit from similar trade shows that we organise abroad.
All RAI Amsterdam’s activities ultimately revolve around our guiding principle of inspiring people. We believe in the power of connection and aim to create the best possible conditions for inspiring encounters. Whether it revolves around physical meetings such as an exhibition for the general public, a large conference, an international trade show, a dance event or a theatre performance, or a meeting in the virtual world, this essence of inspiring people remains central to everything we do.
RAI Amsterdam creates the conditions for inspiring encounters
National consumer and other exhibitions are the bedrock on which RAI Amsterdam’s reputation is built and represent the foundation of our success. Although national events are under substantial pressure in a general sense, RAI Amsterdam considers it important to retain our position and outstanding name recognition in the Netherlands, building on them wherever possible
excellent reputation via national events
Internationally oriented events in high value sectors will be the engine of our future growth and RAI Amsterdam offers organisers and visitors a unique proposition. Thanks to its image of safety, openness & tolerance, the allure of its architecture & atmosphere, and its extraordinary accessibility via Schiphol, Amsterdam is an exhibition and conference destination par excellence. The central location of the RAI Amsterdam Convention Centre within the city and our outstanding reputation in the field of hospitality ensure that visitors have a pleasant and productive stay.
future growth through international events
RAI Amsterdam’s aim – bringing people together and inspiring them – has remained the same since the first exhibition, which was held over 120 years ago. The manner in which RAI Amsterdam achieves this in the 21st century is fine-tuned to the requirements of the visitors of today and tomorrow.
meeting the needs of visitors
The RAI Amsterdam Convention Centre is an innovative, sustainable and cost-efficient complex which accommodates around 500 events and 1.5 million visitors every year.
circa 500 events
Whether it involves a meeting of five people, 50,000 conference delegates or 250,000 exhibition visitors, RAI employees are proud to contribute their experience and expertise, providing a wide range of services and products which ensure a hospitable welcome. It is thanks to the professionalism of our employees that all the requirements of our clients are met to their complete satisfaction.
years of experience in meeting the most diverse requirements
The strength of the convention centre lies in its multifunctional character, which allows the RAI to switch quickly and flexibly between the widest possible range of uses. This is one of the reasons why the weighted average effective occupancy rate of the RAI Amsterdam Convention Centre is one of the highest in Europe.
the dynamics of combi- letting: fast and flexible switching between events
The Convention Centre is situated on the edge of Amsterdam’s city centre and has its own train and metro station. A second metro station, connected to the North/South metro line, is expected to open in 2018. Visitors can travel from the Convention Centre to the main hall at Schiphol Airport or the historic centre of Amsterdam in around ten minutes.
Around half of the turnover of RAI Amsterdam is related to our own events, developed and organised in-house. RAI Amsterdam organises around 25 consumer and trade events, both Dutch and international. While these events largely take place in Amsterdam, some are held elsewhere in the Netherlands and abroad.
25 national and international consumer and trade events
With a clear focus on first-class, internationally oriented events and on collating knowledge of markets and target groups, RAI Amsterdam has exhibition titles in five sectors in which it is a global market leader. These sectors (and exhibition titles, respectively) are: professional cleaning (ISSA/INTERCLEAN), remanufacturing (ReMaTec), traffic technology (Intertraffic), the maritime sector (METSTRADE and IBEX) and water technology (Aquatech).
The growth in lettings for various international and periodical exhibitions and conferences organised by third parties also contributes to our strong international position.
world leader in five sectors
In addition to physical meetings at events, RAI Amsterdam also facilitates virtual encounters. This enhances the reach of exhibitions and congresses and allows the continuation of contacts between target groups and communities beyond an event.
'year round' contact with communities
RAI Amsterdam stimulates the economy in the city and region. Hotels, restaurants, museums, transport companies, suppliers and the airport benefit from the large number of exhibitors and visitors who visit the city due to the (many international) exhibitions, conferences and events. Business visitors who stay a few days also represent a boon for the city and the surrounding area. The fact that they spend the day at an exhibition or conference means that our city stays balanced, while their stay contributes to the local economy. The economic value of RAI Amsterdam to the Amsterdam metropolitan region was reassessed in late 2014, showing a further increase over previous years. RAI Amsterdam was found to generate a total turnover in the Amsterdam region of over 600 million euros as well as 7,000 jobs on a full time basis.
RAI Amsterdam stimulates city and region
Corporate Social Responsibility (CSR) is an integral part of the policy of RAI Amsterdam. Our CSR approach has received international recognition with the most prestigious sustainability certificates. The progress made in the various CSR policy areas is reported in a separate annual Sustainability Report. RAI Amsterdam aims to contribute to Amsterdam’s prosperity. The events obviously bring revenue into the city, however RAI Amsterdam would like to be involved in other ways as well: by attracting local suppliers and offering opportunities to local residents with a disadvantage on the labour market; by limiting the impact of large events on daily life in the city wherever possible; and by having an active dialogue with all our stakeholders. In all these ways, we aim to ensure that RAI Amsterdam continues to provide a valuable contribution to society, year in and year out.
leader in Corporate Social Responsibility
RAI Amsterdam has two shareholders: the RAI Association and the City of Amsterdam.
The RAI Association – the trade association for manufacturers, importers and wholesalers of mobility-related products such as cars, trucks, bicycles and trailers – owns 75% of the shares in RAI Amsterdam. The association, which has around 500 members, has been involved with RAI Amsterdam ever since the bicycle industry started organising an annual trade exhibition in the city in 1893. The name RAI, an abbreviation (in Dutch) for ‘bicycle and automotive industry’, came a few years later when the automotive sector joined.
RAI Association: 75%
The remaining 25% of shares are owned by the City of Amsterdam, an arrangement that dates back to 1956 and has an economic background. The City of Amsterdam decided in 2016 to start the process of selling the municipal interest.
City of Amsterdam: 25%
RAI Amsterdam employs around 400 people (371 FTEs). Approximately half of these have a commercial position, around a third have an operational role and some 10% are in management. Temp workers are also deployed for specific events. There is a fixed pool of around 300 regular flexible workers and RAI Amsterdam employs some 3,000 temps a year.
400 employees and around 3,000 flexible workers